I’ve always had an analytical brain, curious about how things are put together and what makes them work. But I found my passion in words, not numbers. Through a career start in journalism, I honed my ability to translate deep dives on complex subjects into approachable and engaging stories. Now, I tackle today’s most complex topics—the energy transition, SaaS, and AI—transforming them into impactful narratives. It’s less about what is it and more about what does it mean?

AI describes me as engaging, professional, conversational, genuine, confident, analytical, creative, passionate, strategic, detail-oriented, personable, innovative, adaptable, collaborative, and more casual than formal, while still maintaining a professional and respectful demeanor. And I think that’s about right.

Outside of building narratives for some of the world’s biggest brands, I am trying to wrangle AI into my smart home, incessantly studying the craft of comedy, or developing a theory on how Bob Ross is the original ASMR—but I still love him.