ACDelco Art of the Part

My partner and I envisioned transforming ordinary car parts into extraordinary works of art to elevate the ACDelco Instagram account. Collaborating closely, we created a unique storytelling journey that turned these components into objects of admiration. Our vision was chosen from a multi-team pitch and launched on ACDelco’s Instagram, captivating audiences ever since. Six years later, the account continues to run this innovative campaign, showcasing the enduring impact of our creative concept.